The Art of Soup!?

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Last week, as I was rushing through the aisles of Target, I found art in the most unexpected of places-in the canned soup aisle!

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In order to celebrate the 50th anniversary of the first exhibition of Andy Warhol’s pop art, Campbell’s  is selling tomato soup with Pop Art labels.

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Mr. Warhol was known for turning the ordinary into the extraordinary…

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These tomato soup cans jumped right off the shelf (visually) among the aisles of all the familiar soup labels.  Off the shelf and into my cart…

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Who wants plain ol’ soup…when you can have “soup of a different color”?!

Brilliant marketing if you ask me…

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Got to go, I have the strangest craving for a grilled cheese sandwich….

You might also like:  Everyday Art

Read more about Andy Warhol and Campbell’ Soup here

15 thoughts on “The Art of Soup!?

  1. How fun! I had heard about this but I haven’t seen the cans. My local grocery doesn’t have them. But, I think I might have to pick some up when I find ’em. I think it shows that Campbell (or whoever the company is) has a sense of humor. Great marketing idea.

    • I think they are only available at Target. I think they started selling them a few months ago-they were already discounted when I found them. I bought all eight cans they had left. I just love them!

  2. They’re gorgeous. I’ve seen them at Target for awhile now and have enjoyed their sunshine-y selves on the shelf. By the way, the last line of your post might just be one of the best last blog lines. :0)

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