The Art of Soup!?


Last week, as I was rushing through the aisles of Target, I found art in the most unexpected of places-in the canned soup aisle!


In order to celebrate the 50th anniversary of the first exhibition of Andy Warhol’s pop art, Campbell’s  is selling tomato soup with Pop Art labels.


Mr. Warhol was known for turning the ordinary into the extraordinary…

Andy Warhol Campbells

These tomato soup cans jumped right off the shelf (visually) among the aisles of all the familiar soup labels.  Off the shelf and into my cart…

Andy Warhol Campbells

Who wants plain ol’ soup…when you can have “soup of a different color”?!

Brilliant marketing if you ask me…

Andy Warhol Campbells


Got to go, I have the strangest craving for a grilled cheese sandwich….

You might also like:  Everyday Art

Read more about Andy Warhol and Campbell’ Soup here

15 thoughts on “The Art of Soup!?

  1. How fun! I had heard about this but I haven’t seen the cans. My local grocery doesn’t have them. But, I think I might have to pick some up when I find ’em. I think it shows that Campbell (or whoever the company is) has a sense of humor. Great marketing idea.

    • I think they are only available at Target. I think they started selling them a few months ago-they were already discounted when I found them. I bought all eight cans they had left. I just love them!

  2. They’re gorgeous. I’ve seen them at Target for awhile now and have enjoyed their sunshine-y selves on the shelf. By the way, the last line of your post might just be one of the best last blog lines. :0)

  3. Pingback: Everyday Art-Italian Style | The Inbox Jaunt

  4. Pingback: Every Day Art-Postage Stamps | The Inbox Jaunt

Comments are closed.